Prompt effectively

Start with the outcome and the audience, not the layout

"A hero with two columns" gets you a hero. "Convince a nervous first-time buyer to book a call" gets you a page.

2 min read · prompt included

Models are very good at layout and very bad at guessing what the page is for. Spend your first three sentences on three things:

Who is looking, and what are they worried about?
What should they do next, and what is the one thing that stops them?
How should they feel when they leave: reassured, impressed, curious?

Layout words come last, and only when you have a strong opinion. If you do not, say so: "choose the structure that fits this goal and tell me why."

Prompt · Outcome-first brief

I am building the home page for [business], a [what it is] in [place].
Audience: [who], who are worried about [fear] and want [desire].
The one action: [book a call / request a quote / buy].
The feeling when they leave: [calm and certain / delighted / impressed].
Do not write code yet. Propose a section order that serves this goal, one sentence per section on why it is there, and what you would cut.