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Taste

Taste is trained: look at a lot, on purpose

You cannot prompt your way to taste. You can only see enough good work, and say why it is good.

2 min read

Taste is a library of comparisons built from experience. Build it deliberately:

  • Spend 20 minutes a day on sites that are well regarded in your field and on sites that are not, so you learn the difference.
  • Keep a swipe file (screenshots with one sentence each: what is working, what you would steal).
  • Write the why in plain words: "the spacing rhythm", "the type scale", "the restraint". If you cannot say why, you have not seen it yet.
  • Rebuild one piece you admire from scratch, at the pixel level, to learn what it is made of.

Within a few months you will notice the small things before you can name them. That is taste forming.

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