Motionby VibeBox

Start a project

Design guidelines

Be honest in the details

Fake reviews, invented numbers and stock-photo 'teams' cost more trust than they buy.

2 min read

If you have no testimonials, do not write some. Use your process, your guarantees, your real work, or leave the section out. Use real photography where you can, or clearly neutral artwork where you cannot. Say what you do and what you charge. Visitors read honesty as competence.

More on design guidelines

Design guidelines
One idea per screen, one primary action
If everything is emphasised nothing is. Decide what you want seen first, second and third.
2 min read
Design guidelines
Two type families, one scale, a readable measure
Type does most of the work of looking expensive. Spend your care here.
2 min read
Design guidelines
One brand colour, a calm neutral, and contrast you measured
Colour is for meaning and focus. Use less of it, and check the numbers.
2 min read